In the opening chapter really just going to explore What are keywords and how people use these keywords for lack of a better term are at the way people think in a short format people were inspired by ideas they have questions they just want to know something in her behavior has changed dramatically in this age of search engines because we have answers immediately our fingertips keywords are the summation of people's thoughts into actions on the keyboard

Keyword Research and how to deal whit it

91% of all adults go to a search engine nearly every day in order to find information when we look at what people do online the number one thing that people do if they search they use search engines as a gateway to find the information that they want and need on a daily basis in fact even when we look at the other activities that people perform online they still use a search engine in order to find this information information such as looking for information about their hobby looking for Max checking the weather looking for product reviews for state and local news or information people use search engines as a way of accessing the vast amounts of information that is widely available on the internet and so what are keywords ultimately keywords are some of people's needs as they type them into the search engine and also the ideas that people have they may not be willing to act on those ideas but they want to know what's out there what is a good place to start and searching for information about a vacation or decoration ideas also just basic questions that come up throughout the in a household are in an office that need an answer search engines have also become part of our everyday life when it comes to research whether it's researching the product of a patient or even for school search engines are the first place that we go but ultimately when we try and search on any of these things we are efficient and how we phrase those searches in order to take as few words as possible to access the most amount of information possible and so we have to learn or the keyword insights in matching the phrases people use to the answers that they want we want to deliver to them the product the information for the ultimate goal of what they're looking for based on the limited information they give us of what they type into the search box also we want to develop keyword insights understanding that simply because they start with one word there are vast implications of what they actually mean beyond that singular word and how that then determines how they use a website what words are most important to them and when we can combine their behavior based on understanding the keyword phrase they typed into the search engine we stand a better chance of connecting them to their ultimate goal and we are then able to build our business so the key word life cycle and what we're going to be covering in this course is finding the keywords that will best match the Searcher to your face as well so going to evaluate keywords and understand which ones are important and which ones are not so important prioritizing keywords of how to build a strategy and which ones are going to deliver the right kind of customer to our business then how to implement all these keywords and or websites do increased our visibility in the search engines and then ultimately how to measure those keywords to ensure that we are using the right words and we are getting the right Searchers to our business and helping it to grow.

Keyword research another great tool is sem Rush, this provides a lot of the technical information and looking at competitors and competitive keywords you can either domain or keyword which we're going to do with hiking California and search now what this does is it provides as the keyword research and we're now in the overview screen we can see how much it costs to currently bid on the word hiking California and the volume we also see that there are about 60 Million results we can see the cost per click and then also the annual trend of how often people are searching anyway for hiking California as we go down the page we can see it phrase match that is all the related terms to hike in California and we can look and make sure that any keywords you may have missed or overlooked these are the keywords that people are bidding on in their AdWords campaigns to the right of that are the related keywords here we see some more specific locations with hiking and again these are what people are bidding on and we can use these words to build our list to see what we may have forgotten or left out lower in the page we see the organic results for every domain that is listed so every Trail is the number one organic result and then the page on everytrail.com rest for that number one position if you want to go even deeper into the information you can click the blue search button we have the same information at the top but as we go down we can now see specifically but I think he works the volume the cost for in the number of search results they also have a great trend line that you can use to monitor if you are heading into the trend or going out of the trend and you can adjust your bids accordingly there may be other functions that are available for doing a lot of the keyword research sem Rush allows you to get more in detail to The Domain level of your competitors and also to see the word other people are bidding on this enhances your ability to make sure that you have a comprehensive list and that you are aware of the other words that your competitors are trying to compete with